Updated May 2026 · BLS OEWS 2025
Web Designer Salary in Madison, WI
Technology · SOC 15-1254 · COL Index 103.8
Web Designers in Madison, WI earn a median salary of $83,500 as of 2025, with a 10th-to-90th percentile range of $51,480 to $128,660. The mean is $89,830 across approximately 230 workers. Adjusted for Madison, WI's cost-of-living index of 103.8, the median equates to $80,443 of purchasing power in an average-cost U.S. metro.
Web Designer in Madison, WI pays below the national median: $83,500 locally versus $90,307. The discount usually reflects either lower cost-of-living, smaller local industry concentration, or weaker labor demand.
Cost-of-living in Madison, WI sits near the national baseline (index 103.8), so the unadjusted $83,500 median is reasonably comparable to wages in other near-baseline cities. Wage distribution at the 25th, 50th, 75th, and 90th percentiles: $64,288, $83,500, $106,080, $128,660. 230 Web Designer workers are documented in Madison, WI per the BLS OEWS survey. The percentile spread is the most useful framing — entry-level pay clusters near p25, mid-career near p50, senior-level near p75-p90.
Salary Distribution
Percentile Breakdown
| Percentile | Salary | COL-Adjusted |
|---|---|---|
| 10th Percentile (Entry Level) | $51,480 | $49,595 |
| 25th Percentile | $64,288 | $61,934 |
| 50th Percentile (Median) | $83,500 | $80,443 |
| 75th Percentile | $106,080 | $102,197 |
| 90th Percentile (Top Earners) | $128,660 | $123,950 |
What These Numbers Tell You
The 10th-to-90th percentile band for Web Designers in Madison, WI is moderately wide — the 90th-percentile worker earns about 2.5× the 10th-percentile worker. That is typical for a professional role with standard career progression: experience, scope, and employer size all matter, but the spread is not so extreme that the role bifurcates into separate sub-markets.
Madison, WI's cost-of-living index of 103.8 sits close to the U.S. average — $83,500 here has roughly the same purchasing power as the same salary in the typical U.S. metro. That makes this market a clean baseline for comparing offers across cities.
Madison, WI ranks #38 of 66 BLS-tracked metros for Web Designer pay — in the lower half nationally (58th percentile). Lower nominal pay here is often offset by a lower cost of living; check the COL-adjusted figure on this page for an apples-to-apples comparison.
How to Use This in Negotiation
The classic negotiation move is to anchor your ask on the 75th percentile of the BLS band — $106,080 for Web Designers in Madison, WI — when you have meaningful experience, then bring evidence (years on the job, scope of past work, relevant certifications, comparable offers) to justify why you sit at that point in the distribution. Anchoring on the median when you have 5+ years of experience leaves money on the table; anchoring on the 90th percentile ($128,660) without strong evidence undercuts credibility.
For new entrants, the 25th-to-50th percentile band ($64,288–$83,500) is the realistic target. For mid-career workers, the median-to-75th band ($83,500–$106,080) is the right anchor. Senior specialists and managers should be benchmarking against the 75th-to-90th band ($106,080–$128,660).
For specific scripts and a full negotiation framework, see the data-driven salary negotiation guide. To benchmark your current pay, the salary percentile calculator places any number into the BLS distribution for this role and metro.
How This Salary Is Calculated
Wage figures come from the U.S. Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS) program — a federal survey of about 1.2 million U.S. establishments, published once per year by Metropolitan Statistical Area (MSA) and Standard Occupational Classification (SOC) code. The Madison, WI percentile bands above (10th, 25th, 50th, 75th, 90th) and the mean are pulled directly from the BLS data file for SOC code 15-1254 in this MSA. The COL-adjusted figure rebases salary to a U.S. national average COL of 100, using a composite index derived from public housing, food, and transportation data. Read the full methodology for details.
Frequently Asked Questions
What is the average Web Designer salary in Madison, WI?
Web Designers in Madison, WI earn a median salary of $83,500 as of 2025, based on Bureau of Labor Statistics OEWS data. The mean (employment-weighted average) is $89,830 across roughly 230 workers in this metro.
What is the salary range for Web Designers in Madison, WI?
Pay ranges from $51,480 at the 10th percentile to $128,660 at the 90th percentile — a $77,180 spread. The 25th-to-75th percentile band ($64,288 to $106,080) is the typical anchor for salary negotiation.
Is $83,500 a good Web Designer salary in Madison, WI?
$83,500 is the BLS median — half of Web Designers in Madison, WI earn more, half earn less. Whether it is "good" depends on your experience: new entrants typically land near the 25th percentile ($64,288), mid-career workers near the median, and senior specialists near or above the 75th percentile ($106,080). Cost-of-living-adjusted to a national average baseline, the median equates to $80,443.
How does Web Designer pay in Madison, WI compare to other metros?
Madison, WI ranks #38 of 66 BLS-tracked metros for Web Designer median pay. Nominal pay is in the lower half of U.S. metros, though the cost of living usually offsets at least part of that gap.
Where does this Web Designer salary data come from?
Every wage figure comes from the U.S. Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS) program at bls.gov/oes — public domain federal data covering 1.2 million U.S. employers. The same data feeds the U.S. Department of Labor's prevailing wage system used for H-1B and federal contracting wage determinations.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, Madison, WI MSA, SOC 15-1254, 2025 release. Public domain. See bls.gov/oes. Cite as: "SalaryTruth, BLS OEWS 2025."
Last refreshed 2026-05-21 · 230 Web Designers tracked in Madison, WI.