Personal Financial Advisors Salary 2025: $102,203 Median Pay (BLS OEWS)
$102,203 per year is the national median annual wage for personal financial advisors (BLS OEWS, May 2025 reference period). That works out to about $49/hour, with a 10th–90th percentile range of $81,520 to $420,630. The Bureau of Labor Statistics classifies this role under SOC code 13-2052.
Key Facts (BLS OEWS, May 2025)
- Median annual wage
- $102,203
- Median hourly wage
- $49/hr
- Mean annual wage
- $164,948
- Total US employment
- 171,750
- Top-paying metro
- New York, NY, NY ($170,050)
- BLS SOC code
- 13-2052
Source: BLS Occupational Employment and Wage Statistics, May 2025 release.
Personal Financial Advisor (SOC 13-2052) is a high-paying U.S. occupation: national median wage of $102,203 across 171,750 reported workers per the BLS Occupational Employment and Wage Statistics (OEWS) survey.
Geographic wage spread is wide: across the 68 cities reporting data, median Personal Financial Advisor wages range from $58,450 to $170,050 — roughly 191% above the floor. The spread reflects cost-of-living, regional supply-and-demand, and industry-mix differences. Personal Financial Advisor sits in the Finance category — a sector with substantial variable compensation (bonuses, commissions, deferred comp) that BLS OEWS does not fully capture. The base wage figures here understate total compensation, particularly in high-cost financial-center cities.
Salary Range (BLS Percentiles)
Personal Financial Advisors salaries range from $58,450 to $170,050 median across cities, depending on location, experience, and industry.
Personal Financial Advisors Salary by City (BLS OEWS)
| City | 10th | 25th | Median | 75th | 90th | COL-Adjusted | Jobs |
|---|---|---|---|---|---|---|---|
| New York, NY | $81,520 | $116,932 | $170,050 | $295,340 | $420,630 | $90,839 | 23,980 |
| San Francisco, CA | $76,900 | $110,384 | $160,610 | $305,365 | $450,120 | $89,427 | 7,130 |
| San Jose, CA | $69,340 | $96,332 | $136,820 | $309,475 | $482,130 | $69,877 | 1,530 |
| Bridgeport, CT | $64,080 | $92,756 | $135,770 | $278,880 | $421,990 | $98,742 | 2,500 |
| San Diego, CA | $68,640 | $93,316 | $130,330 | $267,935 | $405,540 | $81,355 | 3,010 |
| Sacramento, CA | $68,640 | $92,364 | $127,950 | $221,500 | $315,050 | $102,606 | 1,260 |
| Boston, MA | $58,540 | $85,736 | $126,530 | $306,610 | $486,690 | $83,189 | 0 |
| Greensboro, NC | $58,230 | $85,462 | $126,310 | $202,220 | $278,130 | $138,346 | 580 |
| Madison, WI | $52,490 | $81,894 | $126,000 | $316,645 | $507,290 | $121,387 | 590 |
| Milwaukee, WI | $64,820 | $89,216 | $125,810 | $258,040 | $390,270 | $129,168 | 2,150 |
| Miami, FL | $49,670 | $80,070 | $125,670 | $276,415 | $427,160 | $102,088 | 8,390 |
| Albany, NY | $57,330 | $84,242 | $124,610 | $242,625 | $360,640 | $123,744 | 680 |
| Los Angeles, CA | $67,690 | $90,410 | $124,490 | $204,790 | $285,090 | $74,994 | 13,980 |
| Kansas City, MO | $60,890 | $85,790 | $123,140 | $221,980 | $320,820 | $129,078 | 3,500 |
| Portland, OR | $54,940 | $82,096 | $122,830 | $233,840 | $344,850 | $94,412 | 0 |
| Boise, ID | $60,070 | $83,026 | $117,460 | $168,845 | $220,230 | $115,044 | 370 |
| Philadelphia, PA | $62,020 | $83,836 | $116,560 | $254,410 | $392,260 | $98,446 | 7,390 |
| Pittsburgh, PA | $58,700 | $81,460 | $115,600 | $256,770 | $397,940 | $125,244 | 2,030 |
| Seattle, WA | $57,860 | $80,532 | $114,540 | $274,790 | $435,040 | $76,667 | 3,940 |
| Chicago, IL | $51,050 | $75,914 | $113,210 | $217,825 | $322,440 | $105,508 | 8,370 |
| Bakersfield, CA | $58,440 | $79,696 | $111,580 | $190,220 | $268,860 | $110,915 | 80 |
| Richmond, VA | $56,100 | $78,024 | $110,910 | $243,955 | $377,000 | $108,629 | 1,350 |
| Washington, DC | $58,790 | $77,766 | $106,230 | $247,830 | $389,430 | $69,522 | 4,330 |
| Raleigh, NC | $49,760 | $71,768 | $104,780 | $331,515 | $558,250 | $104,990 | 2,340 |
| Atlanta, GA | $46,180 | $69,304 | $103,990 | $228,125 | $352,260 | $104,829 | 4,690 |
| St. Louis, MO | $52,690 | $73,090 | $103,690 | $217,025 | $330,360 | $115,211 | 2,630 |
| Phoenix, AZ | $49,250 | $71,022 | $103,680 | $159,980 | $216,280 | $102,959 | 5,000 |
| Buffalo, NY | $60,300 | $77,640 | $103,650 | $238,835 | $374,020 | $112,054 | 690 |
| Minneapolis, MN | $47,520 | $69,876 | $103,410 | $210,905 | $318,400 | $97,373 | 4,150 |
| Indianapolis, IN | $45,140 | $68,140 | $102,640 | $264,410 | $426,180 | $113,918 | 2,400 |
| Jacksonville, FL | $59,090 | $76,046 | $101,480 | $236,830 | $372,180 | $106,709 | 1,840 |
| San Antonio, TX | $49,990 | $70,566 | $101,430 | $207,915 | $314,400 | $110,852 | 1,590 |
| Rochester, NY | $61,190 | $77,174 | $101,150 | $193,730 | $286,310 | $108,881 | 820 |
| Fresno, CA | $60,660 | $76,492 | $100,240 | $176,405 | $252,570 | $95,014 | 200 |
| Memphis, TN | $44,810 | $66,934 | $100,120 | $349,240 | $598,360 | $119,190 | 790 |
| Las Vegas, NV | $62,180 | $77,288 | $99,950 | $161,405 | $222,860 | $91,697 | 1,020 |
| Charlotte, NC | $49,760 | $69,632 | $99,440 | $160,850 | $222,260 | $102,834 | 4,850 |
| Spokane, WA | $59,770 | $75,602 | $99,350 | $194,340 | $289,330 | $102,002 | 250 |
| Baltimore, MD | $48,110 | $68,454 | $98,970 | $255,880 | $412,790 | $86,664 | 3,240 |
| Houston, TX | $49,120 | $69,044 | $98,930 | $211,460 | $323,990 | $102,518 | 4,130 |
| Denver, CO | $57,890 | $74,230 | $98,740 | $196,755 | $294,770 | $87,535 | 4,700 |
| Orlando, FL | $47,790 | $68,154 | $98,700 | $236,525 | $374,350 | $95,732 | 2,100 |
| Greenville, SC | $48,060 | $67,672 | $97,090 | $187,055 | $277,020 | $107,758 | 420 |
| Riverside-San Bernardino, CA | $65,490 | $77,734 | $96,100 | $196,250 | $296,400 | $78,513 | 830 |
| Austin, TX | $52,550 | $69,926 | $95,990 | $253,295 | $410,600 | $93,194 | 2,010 |
| Albuquerque, NM | $64,380 | $77,024 | $95,990 | $294,860 | $493,730 | $102,117 | 290 |
| Little Rock, AR | $37,690 | $60,362 | $94,370 | $153,700 | $213,030 | $106,995 | 540 |
| Des Moines, IA | $52,840 | $69,412 | $94,270 | $148,105 | $201,940 | $101,040 | 640 |
| Nashville, TN | $47,510 | $64,922 | $91,040 | $250,190 | $409,340 | $90,768 | 1,710 |
| Reno, NV | $41,100 | $58,848 | $85,470 | $157,175 | $228,880 | $80,254 | 0 |
| Providence, RI | $49,970 | $63,470 | $83,720 | $129,395 | $175,070 | $70,117 | 1,200 |
| Tampa, FL | $51,310 | $63,818 | $82,580 | $222,085 | $361,590 | $82,912 | 3,660 |
| Hartford, CT | $58,830 | $68,094 | $81,990 | $123,685 | $165,380 | $72,815 | 0 |
| Columbus, OH | $47,860 | $61,356 | $81,600 | $148,425 | $215,250 | $87,648 | 1,900 |
| Wichita, KS | $51,460 | $63,356 | $81,200 | $173,790 | $266,380 | $96,667 | 470 |
| Omaha, NE | $53,950 | $64,590 | $80,550 | $179,320 | $278,090 | $87,745 | 1,120 |
| Cincinnati, OH | $45,220 | $59,348 | $80,540 | $194,240 | $307,940 | $88,311 | 2,510 |
| Knoxville, TN | $43,880 | $58,476 | $80,370 | $258,190 | $436,010 | $89,003 | 420 |
| Birmingham, AL | $38,660 | $54,988 | $79,480 | $208,760 | $338,040 | $87,920 | 1,190 |
| Salt Lake City, UT | $50,450 | $61,466 | $77,990 | $147,960 | $217,930 | $76,913 | 1,900 |
| Detroit, MI | $45,530 | $58,050 | $76,830 | $193,420 | $310,010 | $80,789 | 3,430 |
| New Orleans, LA | $43,150 | $55,886 | $74,990 | $239,335 | $403,680 | $78,196 | 440 |
| Tulsa, OK | $49,990 | $59,990 | $74,990 | $134,875 | $194,760 | $86,394 | 450 |
| Lexington, KY | $45,160 | $56,800 | $74,260 | $158,015 | $241,770 | $81,336 | 200 |
| Louisville, KY | $43,880 | $55,432 | $72,760 | $157,065 | $241,370 | $80,665 | 670 |
| Colorado Springs, CO | $58,660 | $64,168 | $72,430 | $87,535 | $102,640 | $69,311 | 0 |
| Oklahoma City, OK | $24,630 | $41,730 | $67,380 | $119,020 | $170,660 | $77,896 | 500 |
| Tucson, AZ | $41,700 | $48,400 | $58,450 | $112,255 | $166,060 | $61,268 | 680 |
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Frequently Asked Questions
The national median salary for Personal Financial Advisor is $102,203 as of 2025. The national mean (average) is $164,948. Salaries range from $58,450 to $170,050 depending on city and cost of living.
Personal Financial Advisor salaries vary significantly by metro area. The highest-paying cities offer median salaries well above the national average of $102,203, though cost of living should be factored in. Check the city breakdown table above for COL-adjusted figures.
There are approximately 171,750 Personal Financial Advisor positions in the US across 68 metropolitan areas tracked by the Bureau of Labor Statistics.
Personal Financial Advisor positions at the 90th percentile earn significantly more than the median, suggesting strong income growth potential with experience and specialization. The gap between the 10th and 90th percentile indicates the impact that skills, location, and seniority have on compensation.
Salary data from BLS Occupational Employment and Wage Statistics. COL adjustments use BEA Regional Price Parities.
Source: BLS Occupational Employment and Wage Statistics, 2026.