Updated May 2026 · BLS OEWS 2024 reference period
How Much Does a Junior Market Research Analyst Make? (2026)
Junior or early-career market research analysts earn approximately $64,587 per year as of 2026, based on the 25th percentile of Bureau of Labor Statistics OEWS wage data — the standard proxy for workers with 2–5 years of experience. Across U.S. metros, junior pay ranges from $43,530 (lowest-paying) to $82,760 (highest-paying).
25th percentile across U.S. metros, employment-weighted
What This Pay Level Means
The 25th percentile is the BLS-published wage below which 25% of workers in this occupation earn. It is the standard anchor for "early-career" or "junior" pay — workers past the initial onboarding period but still building independent scope. The 25th percentile is the bottom of the typical negotiation band; if you have 2+ years and an offer is below this number, you have a clear data point for asking for more.
For workers in their first one-to-two years, the 10th percentile (entry-level band) is the right anchor. For mid-career workers with 5+ years, the median (50th percentile) becomes the benchmark. See "Entry-level market research analyst salary" and "How much do market research analysts make?" for those bands.
Top-Paying Metros at This Level
| Metro | Junior Pay |
|---|---|
| San Jose, CA | $82,760 |
| San Francisco, CA | $79,900 |
| Seattle, WA | $78,530 |
| New York, NY | $72,600 |
| Boston, MA | $72,130 |
What the Numbers Tell You
Geographic pay spread for Market Research Analysts is unusually wide — top metros pay roughly 2.3× what the lowest-paying metros pay, a $78,240 gap. Most of that variation tracks cost of living, regional industry concentration, and the depth of senior workers in each market.
Roughly 456,160 Market Research Analysts are employed across the metros tracked here — a sizable mid-tier occupation with reliable percentile data.
Other Pay Levels for Market Research Analysts
Each percentile band targets a distinct experience level — see the dedicated page for your career stage:
- Entry-level market research analyst salary →
- How much do market research analysts make →
- Senior market research analyst salary →
- Top 10% market research analyst salary →
How This Salary Is Calculated
Wages come from the U.S. Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS) program — an annual survey of about 1.2 million U.S. establishments published by Standard Occupational Classification (SOC) code and Metropolitan Statistical Area. The figure on this page is employment-weighted across 25 BLS-tracked metros for SOC code 13-1161. The mapping from BLS percentiles to experience bands (entry / junior / mid / senior / top 10%) follows the convention used by the U.S. Department of Labor's prevailing wage system. See full methodology.
Frequently Asked Questions
How Much Does a Junior Market Research Analyst Make? (2026)?
Junior or early-career market research analysts earn approximately $64,587 per year as of 2026, based on the 25th percentile of Bureau of Labor Statistics OEWS wage data — the standard proxy for workers with 2–5 years of experience. Across U.S. metros, junior pay ranges from $43,530 (lowest-paying) to $82,760 (highest-paying).
How does this percentile compare to the median?
Market Research Analysts have a national median (50th percentile) of $83,893. The 25th percentile shown on this page ($64,587) is 23% below the median — typical for this experience band.
Where do market research analysts at this level earn the most?
San Jose, CA pays the highest at this percentile band — $82,760. Lowest-paying tracked metro: Houston, TX at $43,530.
What years of experience does this percentile represent?
The 25th percentile is the BLS-published wage below which 25% of workers in this occupation earn. It is the standard anchor for "early-career" or "junior" pay — workers past the initial onboarding period but still building independent scope. The 25th percentile is the bottom of the typical negotiation band; if you have 2+ years and an offer is below this number, you have a clear data point for asking for more.
Where does this market research analyst salary data come from?
Every wage figure comes from the U.S. Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS) program at bls.gov/oes — an annual federal survey of more than 1 million U.S. employers. The percentile figure on this page is employment-weighted across BLS-tracked metros.
Junior or early-career market research analysts earn approximately $64,587 per year as of 2026, based on the 25th percentile of Bureau of Labor Statistics OEWS wage data — the standard proxy for workers with 2–5 years of experience. Across U.S. metros, junior pay ranges from $43,530 (lowest-paying) to $82,760 (highest-paying).