Market Research Analysts Salary 2025: $76,457 Median Pay (BLS OEWS)
$76,457 per year is the national median annual wage for market research analysts (BLS OEWS, May 2025 reference period). That works out to about $37/hour, with a 10th–90th percentile range of $66,660 to $251,750. The Bureau of Labor Statistics classifies this role under SOC code 13-1161.
Key Facts (BLS OEWS, May 2025)
- Median annual wage
- $76,457
- Median hourly wage
- $37/hr
- Mean annual wage
- $94,866
- Total US employment
- 589,170
- Top-paying metro
- San Jose, CA, CA ($141,960)
- BLS SOC code
- 13-1161
Source: BLS Occupational Employment and Wage Statistics, May 2025 release.
Market Research Analyst (SOC 13-1161) is a mid-paying occupation, with a national median wage of $76,457. BLS OEWS reports 589,170 workers in this role nationally.
Geographic wage spread is wide: across the 70 cities reporting data, median Market Research Analyst wages range from $59,540 to $141,960 — roughly 138% above the floor. The spread reflects cost-of-living, regional supply-and-demand, and industry-mix differences. Market Research Analyst is in the {{category}} category. BLS OEWS captures base wage but not bonuses, equity compensation, or commissions; total compensation for many roles runs meaningfully above the reported wage.
Salary Range (BLS Percentiles)
Market Research Analysts salaries range from $59,540 to $141,960 median across cities, depending on location, experience, and industry.
Market Research Analysts Salary by City (BLS OEWS)
| City | 10th | 25th | Median | 75th | 90th | COL-Adjusted | Jobs |
|---|---|---|---|---|---|---|---|
| San Jose, CA | $66,660 | $96,780 | $141,960 | $196,855 | $251,750 | $72,503 | 12,710 |
| San Francisco, CA | $60,680 | $85,708 | $123,250 | $167,195 | $211,140 | $68,625 | 24,120 |
| Boston, MA | $59,730 | $76,794 | $102,390 | $134,915 | $167,440 | $67,318 | 32,310 |
| Seattle, WA | $59,050 | $76,298 | $102,170 | $143,405 | $184,640 | $68,387 | 18,030 |
| New York, NY | $60,400 | $76,448 | $100,520 | $133,700 | $166,880 | $53,697 | 79,290 |
| Denver, CO | $51,980 | $70,804 | $99,040 | $133,300 | $167,560 | $87,801 | 17,000 |
| Minneapolis, MN | $52,840 | $70,868 | $97,910 | $126,390 | $154,870 | $92,194 | 16,760 |
| Colorado Springs, CO | $44,410 | $62,730 | $90,210 | $116,675 | $143,140 | $86,325 | 2,680 |
| Washington, DC | $50,500 | $65,164 | $87,160 | $124,590 | $162,020 | $57,042 | 21,090 |
| Portland, OR | $50,280 | $64,308 | $85,350 | $124,395 | $163,440 | $65,603 | 8,130 |
| Providence, RI | $48,820 | $62,876 | $83,960 | $106,750 | $129,540 | $70,318 | 4,080 |
| Los Angeles, CA | $48,720 | $62,428 | $82,990 | $120,180 | $157,370 | $49,994 | 39,390 |
| Charlotte, NC | $47,960 | $61,948 | $82,930 | $121,695 | $160,460 | $85,760 | 9,500 |
| Richmond, VA | $45,080 | $59,712 | $81,660 | $125,890 | $170,120 | $79,980 | 4,550 |
| Bridgeport, CT | $48,870 | $61,734 | $81,030 | $120,565 | $160,100 | $58,931 | 3,460 |
| Austin, TX | $44,990 | $59,178 | $80,460 | $116,310 | $152,160 | $78,117 | 8,270 |
| Chicago, IL | $49,910 | $62,106 | $80,400 | $110,330 | $140,260 | $74,930 | 30,970 |
| San Diego, CA | $42,700 | $57,396 | $79,440 | $121,150 | $162,860 | $49,588 | 0 |
| Philadelphia, PA | $44,950 | $58,738 | $79,420 | $111,240 | $143,060 | $67,078 | 17,600 |
| Atlanta, GA | $37,700 | $54,232 | $79,030 | $117,355 | $155,680 | $79,667 | 19,920 |
| Miami, FL | $40,250 | $55,746 | $78,990 | $103,555 | $128,120 | $64,167 | 0 |
| Raleigh, NC | $46,090 | $59,246 | $78,980 | $117,690 | $156,400 | $79,138 | 6,470 |
| Sacramento, CA | $38,110 | $54,318 | $78,630 | $108,515 | $138,400 | $63,055 | 4,470 |
| Hartford, CT | $46,300 | $59,068 | $78,220 | $110,040 | $141,860 | $69,467 | 3,080 |
| Nashville, TN | $44,440 | $57,560 | $77,240 | $131,115 | $184,990 | $77,009 | 5,510 |
| Rochester, NY | $46,030 | $58,486 | $77,170 | $102,395 | $127,620 | $83,068 | 2,550 |
| Detroit, MI | $43,540 | $56,964 | $77,100 | $103,755 | $130,410 | $81,073 | 11,710 |
| Columbus, OH | $41,460 | $55,680 | $77,010 | $103,890 | $130,770 | $82,718 | 5,880 |
| Jacksonville, FL | $45,040 | $57,720 | $76,740 | $105,025 | $133,310 | $80,694 | 4,380 |
| Des Moines, IA | $45,920 | $58,184 | $76,580 | $102,340 | $128,100 | $82,079 | 3,440 |
| Albany, NY | $43,580 | $56,604 | $76,140 | $106,065 | $135,990 | $75,611 | 2,160 |
| Buffalo, NY | $44,440 | $57,060 | $75,990 | $103,990 | $131,990 | $82,151 | 2,520 |
| Cincinnati, OH | $44,970 | $57,282 | $75,750 | $105,010 | $134,270 | $83,059 | 7,080 |
| Dallas, TX | $42,710 | $55,722 | $75,240 | $108,860 | $142,480 | $72,277 | 20,900 |
| Tampa, FL | $37,700 | $52,704 | $75,210 | $101,880 | $128,550 | $75,512 | 8,420 |
| Las Vegas, NV | $36,950 | $52,038 | $74,670 | $98,900 | $123,130 | $68,505 | 4,600 |
| Baltimore, MD | $45,450 | $57,118 | $74,620 | $106,295 | $137,970 | $65,342 | 5,920 |
| Phoenix, AZ | $43,120 | $55,708 | $74,590 | $107,665 | $140,740 | $74,071 | 12,220 |
| St. Louis, MO | $39,520 | $53,364 | $74,130 | $103,635 | $133,140 | $82,367 | 6,980 |
| Greensboro, NC | $42,150 | $54,914 | $74,060 | $102,505 | $130,950 | $81,117 | 2,000 |
| Milwaukee, WI | $44,780 | $56,420 | $73,880 | $102,560 | $131,240 | $75,852 | 4,610 |
| Orlando, FL | $41,600 | $54,104 | $72,860 | $103,430 | $134,000 | $70,669 | 8,780 |
| Kansas City, MO | $43,130 | $54,910 | $72,580 | $101,830 | $131,080 | $76,080 | 6,920 |
| Greenville, SC | $42,430 | $54,222 | $71,910 | $107,295 | $142,680 | $79,811 | 2,430 |
| Memphis, TN | $38,810 | $51,926 | $71,600 | $97,940 | $124,280 | $85,238 | 1,880 |
| Spokane, WA | $45,180 | $55,264 | $70,390 | $102,760 | $135,130 | $72,269 | 1,200 |
| Bakersfield, CA | $40,630 | $52,342 | $69,910 | $97,865 | $125,820 | $69,493 | 740 |
| Riverside-San Bernardino, CA | $43,120 | $53,808 | $69,840 | $100,340 | $130,840 | $57,059 | 5,280 |
| Anchorage, AK | $44,390 | $54,122 | $68,720 | $85,445 | $102,170 | $54,110 | 380 |
| Madison, WI | $43,560 | $53,332 | $67,990 | $94,735 | $121,480 | $65,501 | 2,640 |
| Houston, TX | $26,950 | $43,118 | $67,370 | $96,565 | $125,760 | $69,813 | 14,480 |
| Reno, NV | $37,240 | $48,848 | $66,260 | $83,565 | $100,870 | $62,216 | 780 |
| San Antonio, TX | $36,800 | $48,460 | $65,950 | $97,075 | $128,200 | $72,077 | 4,140 |
| New Orleans, LA | $30,490 | $44,530 | $65,590 | $90,365 | $115,140 | $68,394 | 1,580 |
| Lexington, KY | $40,680 | $50,520 | $65,280 | $110,740 | $156,200 | $71,501 | 1,140 |
| Indianapolis, IN | $43,050 | $51,910 | $65,200 | $92,880 | $120,560 | $72,364 | 6,330 |
| Salt Lake City, UT | $41,000 | $50,468 | $64,670 | $92,110 | $119,550 | $63,777 | 8,250 |
| Wichita, KS | $35,750 | $47,006 | $63,890 | $91,990 | $120,090 | $76,060 | 1,470 |
| Louisville, KY | $38,230 | $48,250 | $63,280 | $83,465 | $103,650 | $70,155 | 2,290 |
| Pittsburgh, PA | $35,690 | $46,690 | $63,190 | $90,680 | $118,170 | $68,462 | 4,940 |
| Oklahoma City, OK | $33,330 | $45,262 | $63,160 | $90,575 | $117,990 | $73,017 | 3,130 |
| Tulsa, OK | $38,640 | $48,436 | $63,130 | $89,375 | $115,620 | $72,730 | 1,860 |
| Knoxville, TN | $36,600 | $47,116 | $62,890 | $83,545 | $104,200 | $69,646 | 1,730 |
| Fresno, CA | $35,580 | $46,500 | $62,880 | $91,575 | $120,270 | $59,602 | 1,350 |
| Little Rock, AR | $34,170 | $45,618 | $62,790 | $95,110 | $127,430 | $71,190 | 1,400 |
| Boise, ID | $36,650 | $46,942 | $62,380 | $96,405 | $130,430 | $61,097 | 2,020 |
| Omaha, NE | $40,970 | $49,494 | $62,280 | $80,885 | $99,490 | $67,843 | 2,160 |
| Birmingham, AL | $39,820 | $48,768 | $62,190 | $91,220 | $120,250 | $68,794 | 2,660 |
| Albuquerque, NM | $41,640 | $49,800 | $62,040 | $80,310 | $98,580 | $66,000 | 900 |
| Tucson, AZ | $32,770 | $43,478 | $59,540 | $80,650 | $101,760 | $62,411 | 1,550 |
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Frequently Asked Questions
The national median salary for Market Research Analyst is $76,457 as of 2025. The national mean (average) is $94,866. Salaries range from $59,540 to $141,960 depending on city and cost of living.
Market Research Analyst salaries vary significantly by metro area. The highest-paying cities offer median salaries well above the national average of $76,457, though cost of living should be factored in. Check the city breakdown table above for COL-adjusted figures.
There are approximately 589,170 Market Research Analyst positions in the US across 70 metropolitan areas tracked by the Bureau of Labor Statistics.
Market Research Analyst positions at the 90th percentile earn significantly more than the median, suggesting strong income growth potential with experience and specialization. The gap between the 10th and 90th percentile indicates the impact that skills, location, and seniority have on compensation.
Salary data from BLS Occupational Employment and Wage Statistics. COL adjustments use BEA Regional Price Parities.
Source: BLS Occupational Employment and Wage Statistics, 2026.