Marketing Managers Salary 2025: $150,623 Median Pay (BLS OEWS)
- Official U.S. BLS OEWS data (May 2025)
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- Not self-reported estimates
$150,623 per year is the national median annual wage for marketing managers (BLS OEWS, May 2025 reference period). That works out to about $72/hour, with a 10th–90th percentile range of $143,670 to $350,150. The Bureau of Labor Statistics classifies this role under SOC code 11-2021.
Key Facts (BLS OEWS, May 2025)
- Median annual wage
- $150,623
- Median hourly wage
- $72/hr
- Mean annual wage
- $183,254
- Total US employment
- 287,520
- Top-paying metro
- San Jose, CA, CA ($231,370)
- BLS SOC code
- 11-2021
Source: BLS Occupational Employment and Wage Statistics, May 2025 release.
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The national median wage for marketing managers (BLS SOC 11-2021) is $150,623 per year — about $72/hour — across 287,520 workers in 69 U.S. metros in the BLS OEWS May 2025 release. The mean wage of $183,254 sits above the median, which means a minority of high earners pulls the average up — the median is the more honest benchmark for a typical offer.
Experience drives the range as much as anything: the 10th percentile earns $100,065 while the 90th earns $285,552 — a 2.9× gap from entry-level to the top of the field. Most marketing managers land in the $128,179–$227,950 band (25th–75th percentile), which is the right anchor when you size up an offer.
Location matters too. San Jose, CA, CA posts the highest median at $231,370, versus $105,050 in Little Rock, AR, AR — a 120% gap. But adjusted for cost of living, Wichita, KS delivers the strongest real purchasing power ($178,821 in national-average dollars), which can flip the nominal ranking for anyone weighing a move.
For this Business / Management role, OEWS reports base salary; the performance bonuses that make up a large slice of senior marketing manager pay are excluded, so real take-home for experienced managers typically runs above the figures shown.
Marketing Managers Salary by Experience Level (2025)
BLS OEWS doesn’t publish wages by years of experience, but its national percentile bands map cleanly to career stages. Here’s what marketing managers earn from entry-level to the top of the field.
| Career stage | Typical experience | BLS percentile | Annual wage |
|---|---|---|---|
| Entry-level | 0–2 years | 10th | $100,065 |
| Junior / early-career | 2–5 years | 25th | $128,179 |
| Mid-career | 5–10 years | 50th (median) | $170,349 |
| Senior | 10–15 years | 75th | $227,950 |
| Top earners | 15+ years | 90th | $285,552 |
Experience bands are SalaryTruth’s interpretation of BLS OEWS percentiles, not a separate BLS series. Actual pay varies by employer, specialization, and region.
Salary Range (BLS Percentiles)
Marketing Managers salaries range from $105,050 to $231,370 median across cities, depending on location, experience, and industry.
Marketing Managers Salary by City (BLS OEWS)
| City | 10th | 25th | Median | 75th | 90th | COL-Adjusted | Jobs |
|---|---|---|---|---|---|---|---|
| San Jose, CA | $143,670 | $178,750 | $231,370 | $290,760 | $350,150 | $118,166 | 7,300 |
| San Francisco, CA | $133,990 | $168,586 | $220,480 | $276,955 | $333,430 | $122,762 | 11,170 |
| Boston, MA | $131,130 | $164,242 | $213,910 | $263,410 | $312,910 | $140,638 | 11,940 |
| New York, NY | $116,040 | $146,760 | $192,840 | $258,915 | $324,990 | $103,013 | 54,730 |
| Denver, CO | $124,230 | $147,526 | $182,470 | $236,660 | $290,850 | $161,764 | 4,220 |
| Washington, DC | $106,860 | $136,620 | $181,260 | $238,880 | $296,500 | $118,626 | 8,900 |
| Seattle, WA | $99,180 | $129,848 | $175,850 | $236,265 | $296,680 | $117,704 | 6,720 |
| San Diego, CA | $99,510 | $129,642 | $174,840 | $240,290 | $305,740 | $109,139 | 3,790 |
| Richmond, VA | $103,000 | $131,452 | $174,130 | $223,295 | $272,460 | $170,548 | 1,090 |
| Minneapolis, MN | $103,510 | $131,322 | $173,040 | $227,435 | $281,830 | $162,938 | 6,480 |
| Portland, OR | $100,130 | $129,122 | $172,610 | $229,625 | $286,640 | $132,675 | 4,050 |
| Colorado Springs, CO | $104,990 | $131,878 | $172,210 | $226,930 | $281,650 | $164,794 | 430 |
| Los Angeles, CA | $100,360 | $128,976 | $171,900 | $245,430 | $318,960 | $103,554 | 18,550 |
| Bridgeport, CT | $107,750 | $132,346 | $169,240 | $239,780 | $310,320 | $123,084 | 2,150 |
| Raleigh, NC | $102,970 | $128,838 | $167,640 | $222,480 | $277,320 | $167,976 | 2,390 |
| Philadelphia, PA | $81,500 | $115,424 | $166,310 | $225,380 | $284,450 | $140,465 | 8,270 |
| Charlotte, NC | $94,240 | $123,024 | $166,200 | $217,280 | $268,360 | $171,872 | 3,830 |
| Chicago, IL | $98,400 | $125,176 | $165,340 | $221,280 | $277,220 | $154,091 | 17,400 |
| Austin, TX | $92,150 | $121,258 | $164,920 | $219,810 | $274,700 | $160,117 | 7,170 |
| Sacramento, CA | $98,100 | $124,568 | $164,270 | $233,670 | $303,070 | $131,732 | 1,610 |
| Atlanta, GA | $95,210 | $122,526 | $163,500 | $221,510 | $279,520 | $164,819 | 6,700 |
| Hartford, CT | $102,680 | $126,892 | $163,210 | $201,840 | $240,470 | $144,947 | 1,860 |
| Tampa, FL | $86,650 | $115,986 | $159,990 | $240,065 | $320,140 | $160,633 | 0 |
| Boise, ID | $88,410 | $117,018 | $159,930 | $207,460 | $254,990 | $156,641 | 780 |
| Riverside-San Bernardino, CA | $73,120 | $106,940 | $157,670 | $211,055 | $264,440 | $128,815 | 1,840 |
| Jacksonville, FL | $80,810 | $111,266 | $156,950 | $203,725 | $250,500 | $165,037 | 1,700 |
| Dallas, TX | $85,050 | $113,214 | $155,460 | $212,050 | $268,640 | $149,337 | 16,320 |
| Albany, NY | $80,590 | $109,786 | $153,580 | $210,095 | $266,610 | $152,512 | 1,050 |
| Houston, TX | $80,760 | $109,668 | $153,030 | $206,065 | $259,100 | $158,580 | 8,930 |
| Greensboro, NC | $90,020 | $114,764 | $151,880 | $204,915 | $257,950 | $166,353 | 650 |
| Wichita, KS | $93,570 | $116,226 | $150,210 | $214,600 | $278,990 | $178,821 | 240 |
| Bakersfield, CA | $87,740 | $112,628 | $149,960 | $210,505 | $271,050 | $149,066 | 240 |
| Rochester, NY | $83,990 | $110,170 | $149,440 | $207,505 | $265,570 | $160,861 | 1,470 |
| Detroit, MI | $86,600 | $111,684 | $149,310 | $192,990 | $236,670 | $157,003 | 3,370 |
| Greenville, SC | $78,160 | $106,288 | $148,480 | $195,810 | $243,140 | $164,795 | 720 |
| Spokane, WA | $79,900 | $106,324 | $145,960 | $194,985 | $244,010 | $149,856 | 360 |
| Cincinnati, OH | $81,070 | $106,950 | $145,770 | $204,850 | $263,930 | $159,836 | 2,730 |
| Buffalo, NY | $79,060 | $105,192 | $144,390 | $200,375 | $256,360 | $156,097 | 1,280 |
| Orlando, FL | $72,130 | $100,566 | $143,220 | $199,050 | $254,880 | $138,914 | 3,420 |
| Baltimore, MD | $80,430 | $104,330 | $140,180 | $190,840 | $241,500 | $122,750 | 3,430 |
| Fresno, CA | $85,530 | $107,314 | $139,990 | $204,345 | $268,700 | $132,692 | 430 |
| Salt Lake City, UT | $79,890 | $103,866 | $139,830 | $185,925 | $232,020 | $137,899 | 3,420 |
| Kansas City, MO | $81,710 | $104,722 | $139,240 | $183,530 | $227,820 | $145,954 | 2,260 |
| Madison, WI | $94,470 | $111,990 | $138,270 | $171,340 | $204,410 | $133,208 | 1,000 |
| Indianapolis, IN | $83,200 | $105,112 | $137,980 | $180,840 | $223,700 | $153,141 | 1,550 |
| St. Louis, MO | $80,740 | $103,604 | $137,900 | $184,800 | $231,700 | $153,222 | 3,540 |
| Louisville, KY | $79,830 | $102,438 | $136,350 | $173,740 | $211,130 | $151,164 | 920 |
| Miami, FL | $79,050 | $101,778 | $135,870 | $197,410 | $258,950 | $110,374 | 7,530 |
| Nashville, TN | $83,300 | $104,128 | $135,370 | $179,505 | $223,640 | $134,965 | 3,290 |
| Des Moines, IA | $81,220 | $102,788 | $135,140 | $174,680 | $214,220 | $144,845 | 950 |
| Columbus, OH | $82,950 | $103,538 | $134,420 | $179,430 | $224,440 | $144,382 | 2,330 |
| Phoenix, AZ | $87,510 | $105,538 | $132,580 | $178,640 | $224,700 | $131,658 | 4,060 |
| Memphis, TN | $76,550 | $98,946 | $132,540 | $181,480 | $230,420 | $157,786 | 1,180 |
| San Antonio, TX | $76,810 | $98,806 | $131,800 | $173,640 | $215,480 | $144,044 | 2,900 |
| Tulsa, OK | $76,650 | $98,438 | $131,120 | $172,770 | $214,420 | $151,060 | 480 |
| Knoxville, TN | $79,410 | $100,062 | $131,040 | $194,745 | $258,450 | $145,116 | 930 |
| Milwaukee, WI | $81,980 | $101,468 | $130,700 | $173,525 | $216,350 | $134,189 | 1,580 |
| Oklahoma City, OK | $72,500 | $95,704 | $130,510 | $176,875 | $223,240 | $150,879 | 660 |
| Birmingham, AL | $76,750 | $98,114 | $130,160 | $178,745 | $227,330 | $143,982 | 660 |
| Tucson, AZ | $74,990 | $96,822 | $129,570 | $198,070 | $266,570 | $135,818 | 370 |
| Pittsburgh, PA | $73,650 | $95,226 | $127,590 | $172,350 | $217,110 | $138,234 | 2,060 |
| Lexington, KY | $73,510 | $94,922 | $127,040 | $165,450 | $203,860 | $139,146 | 330 |
| New Orleans, LA | $76,440 | $96,560 | $126,740 | $174,505 | $222,270 | $132,158 | 250 |
| Albuquerque, NM | $79,590 | $95,426 | $119,180 | $158,325 | $197,470 | $126,787 | 490 |
| Anchorage, AK | $79,640 | $95,292 | $118,770 | $157,785 | $196,800 | $93,520 | 170 |
| Reno, NV | $71,240 | $89,280 | $116,340 | $163,870 | $211,400 | $109,239 | 540 |
| Omaha, NE | $76,330 | $90,946 | $112,870 | $156,510 | $200,150 | $122,952 | 1,280 |
| Las Vegas, NV | $66,140 | $82,120 | $106,090 | $167,095 | $228,100 | $97,330 | 2,640 |
| Little Rock, AR | $67,340 | $82,424 | $105,050 | $158,460 | $211,870 | $119,104 | 440 |
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Marketing Manager & H-1B Prevailing Wage
Sponsoring or filing an H-1B, PERM, or E-3 case? See the DOL prevailing-wage levels (1–4) for Marketing Manager, including the 2026 proposed increase.
Marketing Manager prevailing wage in San Jose, CA →Explore Marketing Manager Pay Further
Frequently Asked Questions
The national median salary for Marketing Manager is $150,623 as of 2025 (BLS OEWS). The national mean (average) is $183,254. Salaries range from $105,050 to $231,370 median depending on city and cost of living.
Entry-level marketing managers (10th percentile) earn about $100,065 per year nationally. Pay rises with experience to a median of $150,623, $227,950 at the 75th percentile, and $285,552 for the top 10% of earners.
The median marketing manager earns about $72/hour, based on the $150,623 annual median over a standard 2,080-hour work year (BLS OEWS, May 2025).
San Jose, CA, CA posts the highest median for Marketing Manager at $231,370, well above the national median of $150,623. Cost of living matters, though — see the COL-adjusted column in the city table above, which can reorder the rankings.
There are approximately 287,520 Marketing Manager positions in the US across 69 metropolitan areas tracked by the Bureau of Labor Statistics OEWS survey.
The 90th percentile marketing manager earns $285,552 — about 2.9× the $100,065 entry-level wage. A spread that wide signals real income growth potential with experience, specialization, and location.
No. BLS OEWS reports base wages only — bonuses, commissions, overtime, and equity are excluded. For roles where variable pay is common, total compensation runs above the figures shown here.
Salary data from BLS Occupational Employment and Wage Statistics. COL adjustments use BEA Regional Price Parities.
Source: BLS Occupational Employment and Wage Statistics, May 2025 release.