Highest Paying Cities for Marketing Manager (2025)
The median Marketing Manager salary is $231,370 in San Jose, CA, the highest-paying city for this role. After adjusting for cost of living, Wichita, KS offers the best purchasing power at $178,821 adjusted.
The 69 cities below are ranked by median wage for Marketing Manager, drawn from BLS OEWS. Top-of-list cities typically combine high local labor demand with above-baseline cost-of-living, so the gross-wage ranking partly reflects COL adjustment. Reading the ranking carefully: gross median wage is the headline number, but the cost-adjusted figure (which divides by the city's cost-of-living index) tells a different story for high-COL cities. The ranking sorts on gross wage; the per-city pages surface the adjusted figure.
For workers evaluating Marketing Manager relocation, the top of the ranking is the obvious starting point — but the bottom of the list (low gross wage, low COL) is often where cost-adjusted real income is highest. The role-specific pages link to per-city detail.
Ranked by Median Salary
| Rank | City | Median | Range (10th-90th) | COL Index | COL-Adjusted | Jobs |
|---|---|---|---|---|---|---|
| 1 | San Jose, CA | $231,370 | $143,670, $350,150 | 195.8 | $118,166 | 7,300 |
| 2 | San Francisco, CA | $220,480 | $133,990, $333,430 | 179.6 | $122,762 | 11,170 |
| 3 | Boston, MA | $213,910 | $131,130, $312,910 | 152.1 | $140,638 | 11,940 |
| 4 | New York, NY | $192,840 | $116,040, $324,990 | 187.2 | $103,013 | 54,730 |
| 5 | Denver, CO | $182,470 | $124,230, $290,850 | 112.8 | $161,764 | 4,220 |
| 6 | Washington, DC | $181,260 | $106,860, $296,500 | 152.8 | $118,626 | 8,900 |
| 7 | Seattle, WA | $175,850 | $99,180, $296,680 | 149.4 | $117,704 | 6,720 |
| 8 | San Diego, CA | $174,840 | $99,510, $305,740 | 160.2 | $109,139 | 3,790 |
| 9 | Richmond, VA | $174,130 | $103,000, $272,460 | 102.1 | $170,548 | 1,090 |
| 10 | Minneapolis, MN | $173,040 | $103,510, $281,830 | 106.2 | $162,938 | 6,480 |
| 11 | Portland, OR | $172,610 | $100,130, $286,640 | 130.1 | $132,675 | 4,050 |
| 12 | Colorado Springs, CO | $172,210 | $104,990, $281,650 | 104.5 | $164,794 | 430 |
| 13 | Los Angeles, CA | $171,900 | $100,360, $318,960 | 166 | $103,554 | 18,550 |
| 14 | Bridgeport, CT | $169,240 | $107,750, $310,320 | 137.5 | $123,084 | 2,150 |
| 15 | Raleigh, NC | $167,640 | $102,970, $277,320 | 99.8 | $167,976 | 2,390 |
| 16 | Philadelphia, PA | $166,310 | $81,500, $284,450 | 118.4 | $140,465 | 8,270 |
| 17 | Charlotte, NC | $166,200 | $94,240, $268,360 | 96.7 | $171,872 | 3,830 |
| 18 | Chicago, IL | $165,340 | $98,400, $277,220 | 107.3 | $154,091 | 17,400 |
| 19 | Austin, TX | $164,920 | $92,150, $274,700 | 103 | $160,117 | 7,170 |
| 20 | Sacramento, CA | $164,270 | $98,100, $303,070 | 124.7 | $131,732 | 1,610 |
| 21 | Atlanta, GA | $163,500 | $95,210, $279,520 | 99.2 | $164,819 | 6,700 |
| 22 | Hartford, CT | $163,210 | $102,680, $240,470 | 112.6 | $144,947 | 1,860 |
| 23 | Tampa, FL | $159,990 | $86,650, $320,140 | 99.6 | $160,633 | 0 |
| 24 | Boise, ID | $159,930 | $88,410, $254,990 | 102.1 | $156,641 | 780 |
| 25 | Riverside-San Bernardino, CA | $157,670 | $73,120, $264,440 | 122.4 | $128,815 | 1,840 |
| 26 | Jacksonville, FL | $156,950 | $80,810, $250,500 | 95.1 | $165,037 | 1,700 |
| 27 | Dallas, TX | $155,460 | $85,050, $268,640 | 104.1 | $149,337 | 16,320 |
| 28 | Albany, NY | $153,580 | $80,590, $266,610 | 100.7 | $152,512 | 1,050 |
| 29 | Houston, TX | $153,030 | $80,760, $259,100 | 96.5 | $158,580 | 8,930 |
| 30 | Greensboro, NC | $151,880 | $90,020, $257,950 | 91.3 | $166,353 | 650 |
| 31 | Wichita, KS | $150,210 | $93,570, $278,990 | 84 | $178,821 | 240 |
| 32 | Bakersfield, CA | $149,960 | $87,740, $271,050 | 100.6 | $149,066 | 240 |
| 33 | Rochester, NY | $149,440 | $83,990, $265,570 | 92.9 | $160,861 | 1,470 |
| 34 | Detroit, MI | $149,310 | $86,600, $236,670 | 95.1 | $157,003 | 3,370 |
| 35 | Greenville, SC | $148,480 | $78,160, $243,140 | 90.1 | $164,795 | 720 |
| 36 | Spokane, WA | $145,960 | $79,900, $244,010 | 97.4 | $149,856 | 360 |
| 37 | Cincinnati, OH | $145,770 | $81,070, $263,930 | 91.2 | $159,836 | 2,730 |
| 38 | Buffalo, NY | $144,390 | $79,060, $256,360 | 92.5 | $156,097 | 1,280 |
| 39 | Orlando, FL | $143,220 | $72,130, $254,880 | 103.1 | $138,914 | 3,420 |
| 40 | Baltimore, MD | $140,180 | $80,430, $241,500 | 114.2 | $122,750 | 3,430 |
| 41 | Fresno, CA | $139,990 | $85,530, $268,700 | 105.5 | $132,692 | 430 |
| 42 | Salt Lake City, UT | $139,830 | $79,890, $232,020 | 101.4 | $137,899 | 3,420 |
| 43 | Kansas City, MO | $139,240 | $81,710, $227,820 | 95.4 | $145,954 | 2,260 |
| 44 | Madison, WI | $138,270 | $94,470, $204,410 | 103.8 | $133,208 | 1,000 |
| 45 | Indianapolis, IN | $137,980 | $83,200, $223,700 | 90.1 | $153,141 | 1,550 |
| 46 | St. Louis, MO | $137,900 | $80,740, $231,700 | 90 | $153,222 | 3,540 |
| 47 | Louisville, KY | $136,350 | $79,830, $211,130 | 90.2 | $151,164 | 920 |
| 48 | Miami, FL | $135,870 | $79,050, $258,950 | 123.1 | $110,374 | 7,530 |
| 49 | Nashville, TN | $135,370 | $83,300, $223,640 | 100.3 | $134,965 | 3,290 |
| 50 | Des Moines, IA | $135,140 | $81,220, $214,220 | 93.3 | $144,845 | 950 |
| 51 | Columbus, OH | $134,420 | $82,950, $224,440 | 93.1 | $144,382 | 2,330 |
| 52 | Phoenix, AZ | $132,580 | $87,510, $224,700 | 100.7 | $131,658 | 4,060 |
| 53 | Memphis, TN | $132,540 | $76,550, $230,420 | 84 | $157,786 | 1,180 |
| 54 | San Antonio, TX | $131,800 | $76,810, $215,480 | 91.5 | $144,044 | 2,900 |
| 55 | Tulsa, OK | $131,120 | $76,650, $214,420 | 86.8 | $151,060 | 480 |
| 56 | Knoxville, TN | $131,040 | $79,410, $258,450 | 90.3 | $145,116 | 930 |
| 57 | Milwaukee, WI | $130,700 | $81,980, $216,350 | 97.4 | $134,189 | 1,580 |
| 58 | Oklahoma City, OK | $130,510 | $72,500, $223,240 | 86.5 | $150,879 | 660 |
| 59 | Birmingham, AL | $130,160 | $76,750, $227,330 | 90.4 | $143,982 | 660 |
| 60 | Tucson, AZ | $129,570 | $74,990, $266,570 | 95.4 | $135,818 | 370 |
| 61 | Pittsburgh, PA | $127,590 | $73,650, $217,110 | 92.3 | $138,234 | 2,060 |
| 62 | Lexington, KY | $127,040 | $73,510, $203,860 | 91.3 | $139,146 | 330 |
| 63 | New Orleans, LA | $126,740 | $76,440, $222,270 | 95.9 | $132,158 | 250 |
| 64 | Albuquerque, NM | $119,180 | $79,590, $197,470 | 94 | $126,787 | 490 |
| 65 | Anchorage, AK | $118,770 | $79,640, $196,800 | 127 | $93,520 | 170 |
| 66 | Reno, NV | $116,340 | $71,240, $211,400 | 106.5 | $109,239 | 540 |
| 67 | Omaha, NE | $112,870 | $76,330, $200,150 | 91.8 | $122,952 | 1,280 |
| 68 | Las Vegas, NV | $106,090 | $66,140, $228,100 | 109 | $97,330 | 2,640 |
| 69 | Little Rock, AR | $105,050 | $67,340, $211,870 | 88.2 | $119,104 | 440 |
Ranked by Purchasing Power (COL-Adjusted)
Cost-of-living adjusted salaries show where your Marketing Manager paycheck goes furthest. A lower COL index means your dollars stretch further.
| Rank | City | COL-Adjusted | Raw Median | COL Index |
|---|---|---|---|---|
| 1 | Wichita, KS | $178,821 | $150,210 | 84 |
| 2 | Charlotte, NC | $171,872 | $166,200 | 96.7 |
| 3 | Richmond, VA | $170,548 | $174,130 | 102.1 |
| 4 | Raleigh, NC | $167,976 | $167,640 | 99.8 |
| 5 | Greensboro, NC | $166,353 | $151,880 | 91.3 |
| 6 | Jacksonville, FL | $165,037 | $156,950 | 95.1 |
| 7 | Atlanta, GA | $164,819 | $163,500 | 99.2 |
| 8 | Greenville, SC | $164,795 | $148,480 | 90.1 |
| 9 | Colorado Springs, CO | $164,794 | $172,210 | 104.5 |
| 10 | Minneapolis, MN | $162,938 | $173,040 | 106.2 |
| 11 | Denver, CO | $161,764 | $182,470 | 112.8 |
| 12 | Rochester, NY | $160,861 | $149,440 | 92.9 |
| 13 | Tampa, FL | $160,633 | $159,990 | 99.6 |
| 14 | Austin, TX | $160,117 | $164,920 | 103 |
| 15 | Cincinnati, OH | $159,836 | $145,770 | 91.2 |
| 16 | Houston, TX | $158,580 | $153,030 | 96.5 |
| 17 | Memphis, TN | $157,786 | $132,540 | 84 |
| 18 | Detroit, MI | $157,003 | $149,310 | 95.1 |
| 19 | Boise, ID | $156,641 | $159,930 | 102.1 |
| 20 | Buffalo, NY | $156,097 | $144,390 | 92.5 |
| 21 | Chicago, IL | $154,091 | $165,340 | 107.3 |
| 22 | St. Louis, MO | $153,222 | $137,900 | 90 |
| 23 | Indianapolis, IN | $153,141 | $137,980 | 90.1 |
| 24 | Albany, NY | $152,512 | $153,580 | 100.7 |
| 25 | Louisville, KY | $151,164 | $136,350 | 90.2 |
| 26 | Tulsa, OK | $151,060 | $131,120 | 86.8 |
| 27 | Oklahoma City, OK | $150,879 | $130,510 | 86.5 |
| 28 | Spokane, WA | $149,856 | $145,960 | 97.4 |
| 29 | Dallas, TX | $149,337 | $155,460 | 104.1 |
| 30 | Bakersfield, CA | $149,066 | $149,960 | 100.6 |
| 31 | Kansas City, MO | $145,954 | $139,240 | 95.4 |
| 32 | Knoxville, TN | $145,116 | $131,040 | 90.3 |
| 33 | Hartford, CT | $144,947 | $163,210 | 112.6 |
| 34 | Des Moines, IA | $144,845 | $135,140 | 93.3 |
| 35 | Columbus, OH | $144,382 | $134,420 | 93.1 |
| 36 | San Antonio, TX | $144,044 | $131,800 | 91.5 |
| 37 | Birmingham, AL | $143,982 | $130,160 | 90.4 |
| 38 | Boston, MA | $140,638 | $213,910 | 152.1 |
| 39 | Philadelphia, PA | $140,465 | $166,310 | 118.4 |
| 40 | Lexington, KY | $139,146 | $127,040 | 91.3 |
| 41 | Orlando, FL | $138,914 | $143,220 | 103.1 |
| 42 | Pittsburgh, PA | $138,234 | $127,590 | 92.3 |
| 43 | Salt Lake City, UT | $137,899 | $139,830 | 101.4 |
| 44 | Tucson, AZ | $135,818 | $129,570 | 95.4 |
| 45 | Nashville, TN | $134,965 | $135,370 | 100.3 |
| 46 | Milwaukee, WI | $134,189 | $130,700 | 97.4 |
| 47 | Madison, WI | $133,208 | $138,270 | 103.8 |
| 48 | Fresno, CA | $132,692 | $139,990 | 105.5 |
| 49 | Portland, OR | $132,675 | $172,610 | 130.1 |
| 50 | New Orleans, LA | $132,158 | $126,740 | 95.9 |
| 51 | Sacramento, CA | $131,732 | $164,270 | 124.7 |
| 52 | Phoenix, AZ | $131,658 | $132,580 | 100.7 |
| 53 | Riverside-San Bernardino, CA | $128,815 | $157,670 | 122.4 |
| 54 | Albuquerque, NM | $126,787 | $119,180 | 94 |
| 55 | Bridgeport, CT | $123,084 | $169,240 | 137.5 |
| 56 | Omaha, NE | $122,952 | $112,870 | 91.8 |
| 57 | San Francisco, CA | $122,762 | $220,480 | 179.6 |
| 58 | Baltimore, MD | $122,750 | $140,180 | 114.2 |
| 59 | Little Rock, AR | $119,104 | $105,050 | 88.2 |
| 60 | Washington, DC | $118,626 | $181,260 | 152.8 |
| 61 | San Jose, CA | $118,166 | $231,370 | 195.8 |
| 62 | Seattle, WA | $117,704 | $175,850 | 149.4 |
| 63 | Miami, FL | $110,374 | $135,870 | 123.1 |
| 64 | Reno, NV | $109,239 | $116,340 | 106.5 |
| 65 | San Diego, CA | $109,139 | $174,840 | 160.2 |
| 66 | Los Angeles, CA | $103,554 | $171,900 | 166 |
| 67 | New York, NY | $103,013 | $192,840 | 187.2 |
| 68 | Las Vegas, NV | $97,330 | $106,090 | 109 |
| 69 | Anchorage, AK | $93,520 | $118,770 | 127 |
Frequently Asked Questions
San Jose, CA pays the highest median Marketing Manager salary at $231,370. However, after cost-of-living adjustment, Wichita, KS offers the most purchasing power at $178,821 adjusted.
The national median Marketing Manager salary is $150,623 based on BLS data. Salaries range from $105,050 to $231,370 depending on city.
Not necessarily. A city with higher nominal pay may have a higher cost of living that offsets the salary difference. Compare the "COL-Adjusted" column in both tables above, cities with lower costs of living often offer better real purchasing power.
Other Management Rankings
Rankings based on BLS Occupational Employment and Wage Statistics, May 2024. COL adjustments use BEA Regional Price Parities.
Source: BLS Occupational Employment and Wage Statistics, 2026.