Management · 70 Cities Ranked

Highest Paying Cities for Market Research Analyst (2025)

The median Market Research Analyst salary is $141,960 in San Jose, CA, the highest-paying city for this role. After adjusting for cost of living, Minneapolis, MN offers the best purchasing power at $92,194 adjusted.

The 70 cities below are ranked by median wage for Market Research Analyst, drawn from BLS OEWS. Top-of-list cities typically combine high local labor demand with above-baseline cost-of-living, so the gross-wage ranking partly reflects COL adjustment. Reading the ranking carefully: gross median wage is the headline number, but the cost-adjusted figure (which divides by the city's cost-of-living index) tells a different story for high-COL cities. The ranking sorts on gross wage; the per-city pages surface the adjusted figure.

For workers evaluating Market Research Analyst relocation, the top of the ranking is the obvious starting point — but the bottom of the list (low gross wage, low COL) is often where cost-adjusted real income is highest. The role-specific pages link to per-city detail.

$76,457

National Median

$141,960

Highest City

$59,540

Lowest City

Cities Ranked

Ranked by Median Salary

Rank	City	Median	Range (10th-90th)	COL Index	COL-Adjusted	Jobs
1	San Jose, CA	$141,960	$66,660, $251,750	195.8	$72,503	12,710
2	San Francisco, CA	$123,250	$60,680, $211,140	179.6	$68,625	24,120
3	Boston, MA	$102,390	$59,730, $167,440	152.1	$67,318	32,310
4	Seattle, WA	$102,170	$59,050, $184,640	149.4	$68,387	18,030
5	New York, NY	$100,520	$60,400, $166,880	187.2	$53,697	79,290
6	Denver, CO	$99,040	$51,980, $167,560	112.8	$87,801	17,000
7	Minneapolis, MN	$97,910	$52,840, $154,870	106.2	$92,194	16,760
8	Colorado Springs, CO	$90,210	$44,410, $143,140	104.5	$86,325	2,680
9	Washington, DC	$87,160	$50,500, $162,020	152.8	$57,042	21,090
10	Portland, OR	$85,350	$50,280, $163,440	130.1	$65,603	8,130
11	Providence, RI	$83,960	$48,820, $129,540	119.4	$70,318	4,080
12	Los Angeles, CA	$82,990	$48,720, $157,370	166	$49,994	39,390
13	Charlotte, NC	$82,930	$47,960, $160,460	96.7	$85,760	9,500
14	Richmond, VA	$81,660	$45,080, $170,120	102.1	$79,980	4,550
15	Bridgeport, CT	$81,030	$48,870, $160,100	137.5	$58,931	3,460
16	Austin, TX	$80,460	$44,990, $152,160	103	$78,117	8,270
17	Chicago, IL	$80,400	$49,910, $140,260	107.3	$74,930	30,970
18	San Diego, CA	$79,440	$42,700, $162,860	160.2	$49,588	0
19	Philadelphia, PA	$79,420	$44,950, $143,060	118.4	$67,078	17,600
20	Atlanta, GA	$79,030	$37,700, $155,680	99.2	$79,667	19,920
21	Miami, FL	$78,990	$40,250, $128,120	123.1	$64,167	0
22	Raleigh, NC	$78,980	$46,090, $156,400	99.8	$79,138	6,470
23	Sacramento, CA	$78,630	$38,110, $138,400	124.7	$63,055	4,470
24	Hartford, CT	$78,220	$46,300, $141,860	112.6	$69,467	3,080
25	Nashville, TN	$77,240	$44,440, $184,990	100.3	$77,009	5,510
26	Rochester, NY	$77,170	$46,030, $127,620	92.9	$83,068	2,550
27	Detroit, MI	$77,100	$43,540, $130,410	95.1	$81,073	11,710
28	Columbus, OH	$77,010	$41,460, $130,770	93.1	$82,718	5,880
29	Jacksonville, FL	$76,740	$45,040, $133,310	95.1	$80,694	4,380
30	Des Moines, IA	$76,580	$45,920, $128,100	93.3	$82,079	3,440
31	Albany, NY	$76,140	$43,580, $135,990	100.7	$75,611	2,160
32	Buffalo, NY	$75,990	$44,440, $131,990	92.5	$82,151	2,520
33	Cincinnati, OH	$75,750	$44,970, $134,270	91.2	$83,059	7,080
34	Dallas, TX	$75,240	$42,710, $142,480	104.1	$72,277	20,900
35	Tampa, FL	$75,210	$37,700, $128,550	99.6	$75,512	8,420
36	Las Vegas, NV	$74,670	$36,950, $123,130	109	$68,505	4,600
37	Baltimore, MD	$74,620	$45,450, $137,970	114.2	$65,342	5,920
38	Phoenix, AZ	$74,590	$43,120, $140,740	100.7	$74,071	12,220
39	St. Louis, MO	$74,130	$39,520, $133,140	90	$82,367	6,980
40	Greensboro, NC	$74,060	$42,150, $130,950	91.3	$81,117	2,000
41	Milwaukee, WI	$73,880	$44,780, $131,240	97.4	$75,852	4,610
42	Orlando, FL	$72,860	$41,600, $134,000	103.1	$70,669	8,780
43	Kansas City, MO	$72,580	$43,130, $131,080	95.4	$76,080	6,920
44	Greenville, SC	$71,910	$42,430, $142,680	90.1	$79,811	2,430
45	Memphis, TN	$71,600	$38,810, $124,280	84	$85,238	1,880
46	Spokane, WA	$70,390	$45,180, $135,130	97.4	$72,269	1,200
47	Bakersfield, CA	$69,910	$40,630, $125,820	100.6	$69,493	740
48	Riverside-San Bernardino, CA	$69,840	$43,120, $130,840	122.4	$57,059	5,280
49	Anchorage, AK	$68,720	$44,390, $102,170	127	$54,110	380
50	Madison, WI	$67,990	$43,560, $121,480	103.8	$65,501	2,640
51	Houston, TX	$67,370	$26,950, $125,760	96.5	$69,813	14,480
52	Reno, NV	$66,260	$37,240, $100,870	106.5	$62,216	780
53	San Antonio, TX	$65,950	$36,800, $128,200	91.5	$72,077	4,140
54	New Orleans, LA	$65,590	$30,490, $115,140	95.9	$68,394	1,580
55	Lexington, KY	$65,280	$40,680, $156,200	91.3	$71,501	1,140
56	Indianapolis, IN	$65,200	$43,050, $120,560	90.1	$72,364	6,330
57	Salt Lake City, UT	$64,670	$41,000, $119,550	101.4	$63,777	8,250
58	Wichita, KS	$63,890	$35,750, $120,090	84	$76,060	1,470
59	Louisville, KY	$63,280	$38,230, $103,650	90.2	$70,155	2,290
60	Pittsburgh, PA	$63,190	$35,690, $118,170	92.3	$68,462	4,940
61	Oklahoma City, OK	$63,160	$33,330, $117,990	86.5	$73,017	3,130
62	Tulsa, OK	$63,130	$38,640, $115,620	86.8	$72,730	1,860
63	Knoxville, TN	$62,890	$36,600, $104,200	90.3	$69,646	1,730
64	Fresno, CA	$62,880	$35,580, $120,270	105.5	$59,602	1,350
65	Little Rock, AR	$62,790	$34,170, $127,430	88.2	$71,190	1,400
66	Boise, ID	$62,380	$36,650, $130,430	102.1	$61,097	2,020
67	Omaha, NE	$62,280	$40,970, $99,490	91.8	$67,843	2,160
68	Birmingham, AL	$62,190	$39,820, $120,250	90.4	$68,794	2,660
69	Albuquerque, NM	$62,040	$41,640, $98,580	94	$66,000	900
70	Tucson, AZ	$59,540	$32,770, $101,760	95.4	$62,411	1,550

Ranked by Purchasing Power (COL-Adjusted)

Cost-of-living adjusted salaries show where your Market Research Analyst paycheck goes furthest. A lower COL index means your dollars stretch further.

Rank	City	COL-Adjusted	Raw Median	COL Index
1	Minneapolis, MN	$92,194	$97,910	106.2
2	Denver, CO	$87,801	$99,040	112.8
3	Colorado Springs, CO	$86,325	$90,210	104.5
4	Charlotte, NC	$85,760	$82,930	96.7
5	Memphis, TN	$85,238	$71,600	84
6	Rochester, NY	$83,068	$77,170	92.9
7	Cincinnati, OH	$83,059	$75,750	91.2
8	Columbus, OH	$82,718	$77,010	93.1
9	St. Louis, MO	$82,367	$74,130	90
10	Buffalo, NY	$82,151	$75,990	92.5
11	Des Moines, IA	$82,079	$76,580	93.3
12	Greensboro, NC	$81,117	$74,060	91.3
13	Detroit, MI	$81,073	$77,100	95.1
14	Jacksonville, FL	$80,694	$76,740	95.1
15	Richmond, VA	$79,980	$81,660	102.1
16	Greenville, SC	$79,811	$71,910	90.1
17	Atlanta, GA	$79,667	$79,030	99.2
18	Raleigh, NC	$79,138	$78,980	99.8
19	Austin, TX	$78,117	$80,460	103
20	Nashville, TN	$77,009	$77,240	100.3
21	Kansas City, MO	$76,080	$72,580	95.4
22	Wichita, KS	$76,060	$63,890	84
23	Milwaukee, WI	$75,852	$73,880	97.4
24	Albany, NY	$75,611	$76,140	100.7
25	Tampa, FL	$75,512	$75,210	99.6
26	Chicago, IL	$74,930	$80,400	107.3
27	Phoenix, AZ	$74,071	$74,590	100.7
28	Oklahoma City, OK	$73,017	$63,160	86.5
29	Tulsa, OK	$72,730	$63,130	86.8
30	San Jose, CA	$72,503	$141,960	195.8
31	Indianapolis, IN	$72,364	$65,200	90.1
32	Dallas, TX	$72,277	$75,240	104.1
33	Spokane, WA	$72,269	$70,390	97.4
34	San Antonio, TX	$72,077	$65,950	91.5
35	Lexington, KY	$71,501	$65,280	91.3
36	Little Rock, AR	$71,190	$62,790	88.2
37	Orlando, FL	$70,669	$72,860	103.1
38	Providence, RI	$70,318	$83,960	119.4
39	Louisville, KY	$70,155	$63,280	90.2
40	Houston, TX	$69,813	$67,370	96.5
41	Knoxville, TN	$69,646	$62,890	90.3
42	Bakersfield, CA	$69,493	$69,910	100.6
43	Hartford, CT	$69,467	$78,220	112.6
44	Birmingham, AL	$68,794	$62,190	90.4
45	San Francisco, CA	$68,625	$123,250	179.6
46	Las Vegas, NV	$68,505	$74,670	109
47	Pittsburgh, PA	$68,462	$63,190	92.3
48	New Orleans, LA	$68,394	$65,590	95.9
49	Seattle, WA	$68,387	$102,170	149.4
50	Omaha, NE	$67,843	$62,280	91.8
51	Boston, MA	$67,318	$102,390	152.1
52	Philadelphia, PA	$67,078	$79,420	118.4
53	Albuquerque, NM	$66,000	$62,040	94
54	Portland, OR	$65,603	$85,350	130.1
55	Madison, WI	$65,501	$67,990	103.8
56	Baltimore, MD	$65,342	$74,620	114.2
57	Miami, FL	$64,167	$78,990	123.1
58	Salt Lake City, UT	$63,777	$64,670	101.4
59	Sacramento, CA	$63,055	$78,630	124.7
60	Tucson, AZ	$62,411	$59,540	95.4
61	Reno, NV	$62,216	$66,260	106.5
62	Boise, ID	$61,097	$62,380	102.1
63	Fresno, CA	$59,602	$62,880	105.5
64	Bridgeport, CT	$58,931	$81,030	137.5
65	Riverside-San Bernardino, CA	$57,059	$69,840	122.4
66	Washington, DC	$57,042	$87,160	152.8
67	Anchorage, AK	$54,110	$68,720	127
68	New York, NY	$53,697	$100,520	187.2
69	Los Angeles, CA	$49,994	$82,990	166
70	San Diego, CA	$49,588	$79,440	160.2

Frequently Asked Questions

San Jose, CA pays the highest median Market Research Analyst salary at $141,960. However, after cost-of-living adjustment, Minneapolis, MN offers the most purchasing power at $92,194 adjusted.

The national median Market Research Analyst salary is $76,457 based on BLS data. Salaries range from $59,540 to $141,960 depending on city.

Not necessarily. A city with higher nominal pay may have a higher cost of living that offsets the salary difference. Compare the "COL-Adjusted" column in both tables above, cities with lower costs of living often offer better real purchasing power.